When it comes to our planet, we humans have a strained relationship with it to say the least: record high temperatures, increasing acidity of ocean waters, and shrinking ice sheets are just a few of the negative changes scientists attribute to human activities over the past century. Whilst we connect most of these sad events to heavy polluting industries (like Petro Chemicals, Construction) we don't make the connection so easily when it comes to something as pleasant as Beauty. Many Beauty Brands lure us with a beautiful story, great products and gorgeous packaging but tell us little about what it requires in terms of resources to create these products or what happens with them after we toss them away.
But fact is that the Beauty Industry is one of the biggest contributors to the ever growing pile of Landfill waste polluting our planet: A shocking 30% to 40 % of the total Landfill waste comes from personal care packaging.
For what can not be refilled, Kjaer Weis does what it can to minimize waste as well. The red outer boxes do not come in cellophane wrapping and are glamorous enough to repurpose as colorful little catch-alls on a desk or vanity.