You have probably been shopping around for skincare and noticing, somewhat suddenly, that almost every moisturizing product on the shelf lists hyaluronic acid as a star ingredient!
Hyaluronic acid is one of those buzz ingredients that gets thrown around a lot without a ton of explanation to go with it. So time to get the facts straight and find out why it is an amazing ingredient for your skin!
What is hyaluronic acid?
Hyaluronic acid (or HA for short) is a sugary molecule that occurs naturally in skin’s structure and connective tissue throughout the body. It helps lubricate your joints and keep things full of moisture so they stay in the right shape in the right place.
Why is hyaluronic acid so important for my skin?
Hyaluronic acid has the greatest ability to retain moisture out of just about anything: close to 1000 times its weight in water, to be more exact! And if moisture is the essence of wetness and wetness is the essence of beauty, then you want to make sure your hyaluronic acid is holding on to as much moisture as it possibly can.
Of course, as skin ages, it loses its natural ability to retain moisture. Lest we all give in to gravity, adding hyaluronic acid to your skincare routine can combat the general sagging and loosening of the skin that will happen to all of us.
Can hyaluronic acid be applied topically?
YES! For a long time, HA molecules were too large to properly penetrate skin's surface so results were limited. But science has evolved and now there are plenty of offerings with lower molecular weights that can make their way through skin's layers and temporarily plump you up while also moisturizing the top layer of skin.
What is the most effective (topical) products we recommend?
Serums are the best way to get the molecules deep inside the skin. And they are simpler and easier to use. YTTP Hyaluronic Acid is one of the most buzzed about out there. Simple, but effective, the YTTP serum pairs HA with aloe, spinach and vitamin E for smoother than smooth skin.