This SkinCare Ingredient is Blowing Up: Why You Need Hyaluronic Acid For Your Skin

Hyaluronic acid is one of those beauty words that are popping up everywhere. But what is it and why is it actually an essential ingredient for your skin?? 

Read on to find out 'What, Why and How' Hyaluronic Acid will help your skin.

What is hyaluronic acid?

Hyaluronic acid (or HA for short) is a sugary molecule that occurs naturally in the skin’s structure and connective tissue throughout the body. It helps lubricate your joints and keeps them with the necessary level of moisture so they stay connected and in the right place.

Why is hyaluronic acid so important for the skin?

Hyaluronic acid has the greatest ability to retain moisture out of just about anything: close to 1000 times its weight in water. This ability to retain water gives the skin its plump and hydrated look also referred to as the 'youthful' look. As skin ages, it loses its natural ability to retain moisture. So adding hyaluronic acid to your skincare routine is crucial if you want to substitute the skin loosing its natural ability to retain moisture.

Can hyaluronic acid be applied topically?

The short answer? YES. Where before Hyaluronic Acid molecules were simply too large to effectively penetrate the skin's surface, there has been a lot of scientific research into lowering the molecular weight, and as a result formulas have been developed containing Hyalurunic Acid with lower molecular weights that can penetrate through the skin's layers and temporarily plump up while also moisturizing the top layer of skin. Serums provide the most effective results. Due to their concentrated nature, i.e. they contain a higher doses of ingredients and are less diluted, the molecules penetrate deep inside the skin. 

So what do we recommend?


This multifunction, high performance serum by Californian brand Youth To The People uses fast-acting low weight peptide molecules to maintain skin elasticity and promote natural collagen synthesis. And it contains Vitamin C both brightens skin and prevents hyper-pigmentation.


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