Want to take your skin’s hydration to the next level? Embrace Hyaluronic Acid




Unless you have come across it before, hyaluronic acid (HA) sounds pretty scary. The word acid just does that to the brain evoking horror images of burnt skin and redness. But guess what. Hyaluronic Acid is not an exfoliator or a peel as one might assume: it is a super-strength moisturizer that can hold 1,000 times its weight in water.

Think of it as a mega sponge, capturing and retaining water from the environment. It benefits all ages, skin tones and types. Hyaluronic acid is an ingredient that the body – and our skin – accepts readily as we already produce it naturally. Each of us has around 15 grams of hyaluronic acid and we recycle half that amount on a daily basis. But here is the trick the older we get, the less hyaluronic acid we produce, leading to the oh so visual signs of ageing such as fine lines and a freaky, uneven texture.

Supplementing your Hyaluronic Acid levels with topical treatments or injectables is therefore key for maintaining a plumped-up, even toned, youthful-looking complexion. When included in skincare, hyaluronic acid can hydrate both the skin’s surface and deeper layers due to its varied molecular weights. New-generation formulas (made from cross-linked hyaluronic acid molecules) go even further, creating a ‘fine net ’ over the skin’s surface to stop moisture escaping.

To really get the benefits, go for a serum, as they contain smaller molecules that penetrate skin more deeply. But if you live in a very dry climate, the lack of moisture in the air can prompt hyaluronic acid to draw moisture away from your skin (as there is no moisture in the air), accelerating dehydration. Instead, use an ultra-rich moisturizer, such as YTTP Moisture Cream enhanced with cross linked Hyaluronic Acid (SHOP) .

Convinced? Try this secret skin care weapon to experience the hyaluronic acid effect.





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